ANALYSIS OF IMPROVEMENT ELEMENTS OF WALKING ENVIRONMENT ON KOREA TRADITONAL MARKETS USING ANALYTIC HEIRARCHY PROCESS
In this paper, we evaluate elements to improve pedestrian mobility in order to revitalize traditional markets in South Korea. The objective of this study is to analyze the priority of elements for pedestrians in traditional markets using the Analytic Hierarchy Process (AHP). This paper used a two level hierarchy structure to achieve the objective. The first level was composed of four elements and the second level was composed of 28 sub-elements. The questionnaire used pairwise comparison. The data for analysis was collected through a survey of university students. The AHP process produced the results of this study as follows. The elements in the first level of element priority are interest, convenience, comfort and safety. The sub-elements in the second level of element priority are pitchmen, street vendors, shopping, price negotiation, paving, landscape, street lights, benches, people watching, trash bins, street vegetation, obstacles, information signs, illegal parking, cul-de-sacs, noise, sidewalk width, crowdedness, lack of sidewalk, sidewalk slope, activities, public transportation, traffic, pedestrians, stalls, billboards, vehicle speed, parking lots, speed bumps, and bicycle roads.
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