AN MCDM APPROACH TOWARDS M-PAYMENT BUSINESS MODELS EVALUATION
There are many challenges in the adaptation of m-payment technology such as improved service quality, missing standards, lack of content quality, low customer satisfaction, and lack of a business model. The business model plays a critical role in the success of m-payment technology, and there are different m-payment business models, each with their own advantages and disadvantages. Project managers have little understanding about the different components of these specific business models. This study surveyed different business model’s evaluation criteria from the literature and industry, and used the Analytic Hierarchy Process to evaluate m-payment business models on the basis of these criteria. The scalability and user centric architecture in the case of service related factors and collaboration & partnership, and response to market trends were the most important factors for sustainability of business models. According to the given criteria, the collaboration model was the most dominant model in the m-commerce domain. A sensitivity analysis was performed in order to find out different views about the final prioritized list under varying conditions.
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