INTEGRATION OF SWOT AND AHP-GROUP (AHPG) FOR BUILDING SOCIAL-ECONOMIC DEVELOPMENT STRATEGIES: A CASE STUDY IN DAK NONG PROVINCE, VIETNAM
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Abstract
In this study, the objective is to integrate SWOT and the Fuzzy AHP Group (FAHPG) to propose strategies in order of weighted priority, from highest to lowest for socio-economic development. The process is as follows: First, the SWOT framework is applied to analyze strengths (S), weaknesses (W), opportunities (O), and threats (T). Next, FAHPG is used to calculate the weights of the level 1 factors (SWOT objectives) and level 2 factors (SWOT factors). Finally, strategies are ranked and prioritized by calculating the weights of the relationships between level 2 factors (SWOT factors) and the proposed strategies (SO1, SO2, SO3, WO1, WO2, ST1, ST2, WT1, WT2, WT3). The calculated results identify strategies with varying weights. Without following this method, the strategies would be implemented based on groups such as SO (SO1, SO2, SO3), WO (WO1, WO2), ST (ST1, ST2), and WT (WT1, WT2, WT3), rather than implementing individual strategies separately according to their priority, from highest to lowest (SO3: 0.117 > ST2: 0.103 > WT3: 0.102 > SO2: 0.101 > WT2: 0.100 > ST1: 0.098 > WT1: 0.098 > WO2: 0.097 > SO1: 0.092 > WO1: 0.090). The study in Dak Nong province involved the participation of planners, ensuring that the results have a high degree of feasibility.
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SWOT, Fuzzy AHP Group (FAHPG), Ranked strategies, Dak Nong province
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