CRAFTING A STRATEGIC PLAN FOR AUTOMOTIVE TIRE SUPPLIERS USING A HYBRID SWOT-AHP APPROACH: A CASE STUDY
##plugins.themes.bootstrap3.article.main##
##plugins.themes.bootstrap3.article.sidebar##
Abstract
Strategic planning is vital for business success and sustainability and can improve decision-making by encouraging a systematic and objective approach based on data and facts. The use of analytical tools like analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) and the Analytic Hierarchy Process (AHP) is crucial for businesses aiming for long-term success and sustainability. This research explores how combining these tools can enhance the credibility, accuracy, and reliability of strategic analysis frameworks intended for local tire suppliers in Jordan. A conceptual model was developed to rank SWOT factors using the AHP, improving the quality and reliability of results. Critical factors were identified through a survey of 70 respondents from the tire industry and were analyzed further with the AHP through interviews with managers. The findings show that combining SWOT and the AHP offers significant advantages for strategic, tactical, and operational planning. The study also integrates the TOWS matrix to translate prioritized SWOT factors into actionable strategic alternatives, offering a more comprehensive planning tool. This novel approach not only strengthens decision-making processes but also provides a more structured framework for automotive tire suppliers to navigate the competitive environment and align their strategies with their long-term vision and goals.
How to Cite
Downloads
##plugins.themes.bootstrap3.article.details##
SWOT, AHP, Strategic Plan, Tire Distribution Industry
Andrews, K. R. (1971). The concept of corporate strategy. Dow Jones-Irwin.
Boardmix. (2023). Decoding the TOWS matrix: A thorough guide. https://boardmix.com/review/tows-matrix/
Dicinta, M., Bawono, B., & Kristyanto, B. (2021). The application of SWOT-AHP combination in Small-Medium Enterprises (SMEs): A literature review 2010–2020. International Journal of Mechanical Engineering Technologies and Applications, 2(1), 17–24. https://doi.org/10.21776/mechta.2021.002.01.3
Elsheikh, Y., & Azzeh, M. (2017). Prioritize e-government strategies using SWOT-ranked voting analysis technique: the case of Jordan. International Journal of Computer Science and Network Security, 17(1), 1.
Eslamipoor, R., & Sepehriar, A. (2014). Firm relocation as a potential solution for environment improvement using a SWOT-AHP hybrid method. Process Safety and Environmental Protection, 92(3), 269–276. https://doi.org/10.1016/j.psep.2013.02.003
Farrokhnia, M., Banihashem, S. K., Noroozi, O., & Wals, A. (2023). A SWOT analysis of ChatGPT: Implications for educational practice and research. Innovations in Education and Teaching International, 1-15. https://doi.org/10.1080/14703297.2023.2195846
Fern Fort University. (n.d.). Goodyear Tire & Rubber SWOT analysis/matrix. http://fernfortuniversity.com/term-papers/swot/1433/169-goodyear-tire---rubber.php. Retrieved (June, 08, 2024).
Gallo, M. C. (2023). Strategy 101: 5 phases of strategic planning. https://www.melaniecgallo.com/single-post/2015-2-26-business-strategy-101-the-5-phases-of-the-strategic-planning-process
Ghorbani, M. K., & Hamidifar, H. (2023). Strategic planning of rubber dams by the SWOT and SWOT-AHP methods in Iran. International Journal of Hydrology Science and Technology, 15(2), 112–122. https://doi.org/10.1504/IJHST.2023.128718
Ghorbani, M. K., Hamidifar, H., Skoulikaris, C., & Nones, M. (2022). Concept-based integration of project management and strategic management of rubber dam projects using the SWOT–AHP method. Sustainability, 14(5), 2541. https://doi.org/10.3390/su14052541
Hamarneh, I. (2017). SWOT-AHP method in tourism management: A case of Jordan tourism. Proceeding of the International Conference Aktuální problémy cestovního ruchu Topical Issues of Tourism, Jihlava, Czech Republic.
Hattangadi, V. (2023). SWOT & TOWS are effective tools for strategic formulation. European Economic Letters, 13(3), 977–981.
Ince, T., & Güler, M. (2024). Facility location selection and layout planning through AHP, PROMETHEE, and CORELAP methods in the furniture industry. BioResources, 19(3), 6478–6492. https://doi.org/10.15376/biores.19.3.6478-6509
Kaymaz, Ç. K., Birinci, S., & Kızılkan, Y. (2022). Sustainable development goals assessment of Erzurum province with SWOT-AHP analysis. Environment, Development and Sustainability, 24(3), 2986-3012. https://doi.org/10.1007/s10668-021-01584-w
Kaymaz, İ., & Kaymaz, S. (2023). An integrated SWOT-AHP approach for strategic decision-making in the energy sector. Energy Strategy Reviews, 45, 101234.
Khan, A. U., & Ali, Y. (2020). Analytical hierarchy process (AHP) and analytic network process methods and their applications: a twenty-year review from 2000-2019. International Journal of the Analytic Hierarchy Process, 12(3), 369–459.
Kumar, S., & Goswami, S. S. (2023). A comprehensive review of multiple criteria decision-making (MCDM) methods: Advancements, applications, and future directions. Decision Making Advances, 1(1), 25–48. https://doi.org/10.31181/dma1120237
Liu, Y. (2024). A strategic decision-making model combining SWOT analysis with AHP method. Proceedings of the 2024 2nd International Conference on Finance, Trade and Business Management (FTBM 2024), 304, 125–132. https://doi.org/10.2991/978-94-6463-546-1_25
Maxwell, J. A. (1996). Qualitative research design: An interactive approach. Sage.
Mba Skool. (n.d.). Yokohama SWOT Analysis. https://www.mbaskool.com/brandguide/automobiles/1905-yokohama-tire-corporation.html. Retrieved (June, 08, 2024).
Medrano, F. (2024). Strategic alignment: Integrating goals, resources, and actions. Journal of Research in International Business and Management, 11(1), 008
Muhsin, H. H., Mandere, E. N., & Onyango, R. O. (2020). Effect of strategic planning practices on performance of state corporations in Kenya: A case of Agricultural Finance Corporation. The Strategic Journal of Business & Change Management, 7(3), 789–808. https://doi.org/10.61426/sjbcm.v7i3.1708
NetSuite. (2024). Strategic planning: What is it & why is it important? NetSuite. https://www.netsuite.com/portal/resource/articles/financial-management/strategic-planning.shtml
Nguyen, T., & Truong, C. (2022). Integral SWOT-AHP-TOWS model for strategic agricultural development in the context of drought: A case study in Ninh Thuan, Vietnam. International Journal of the Analytic Hierarchy Process, 14(1), 1¬–30. https://doi.org/10.13033/ijahp.v14i1.890
Nulab. (2022). Using a SWOT analysis to develop core business strategies. https://nulab.com/learn/strategy-and-planning/using-a-swot-analysis-to-develop-core-business-strategies/
Palma, P., Bianco, R., & Salomon, V. (2024). Bibliometric study on AHP and investment decisions in Industry 4.0. International Symposium on the Analytic Hierarchy Process. https://doi.org/10.13033/isahp.y2024.016
Puyt, R. W., Lie, F. B., & Wilderom, C. P. (2023). The origins of SWOT analysis. Long Range Planning, 56(3), 102304. https://doi.org/10.1016/j.lrp.2023.102304
Rai, N., & Thapa, B. (2015). A study on purposive sampling method in research. Kathmandu: Kathmandu School of Law, 5(1), 8–15.
Rashid, C. A. (2023). PESTEL analysis and Porter's five forces as marketing tools to evaluate Morrison’s performance and strategy. Journal of Global Social Sciences, 4(15), 75–83. https://doi.org/10.58934/jgss.v4i15.187
Richard, A. L. (2005). Managing the big picture in colleges and universities: From Tactics to strategy. Greenwood Publishing. https://doi.org/10.5771/9781461733980
Saaty, T. L. (1977). A scaling method for priorities in hierarchical structures. Journal of Mathematical Psychology, 15(3), 234–281. https://doi.org/10.1016/0022-2496(77)90033-5
Saaty, T. L. (1990). An exposition of the AHP in reply to the paper “remarks on the analytic hierarchy process”. Management science, 36(3), 259–268. https://doi.org/10.1287/mnsc.36.3.259
Saaty, T. L. (2008). Decision making with the analytic hierarchy process. International Journal of Services Sciences, 1(1), 83–98. https://doi.org/10.1504/ijssci.2008.017590
SafetyCulture. (2023). What is environmental analysis? SafetyCulture. https://safetyculture.com/topics/environmental-analysis/
Sahoo, S. K., & Goswami, S. S. (2023). A comprehensive review of multiple criteria decision-making (MCDM) methods: Advancements, applications, and future directions. Decision Making Advances, 1(1), 25–48. https://doi.org/10.31181/dma1120237
Senol, Y. E., & Yildiz, M. (2024). SWOT-AHP analysis of different colours of hydrogen for decarbonization of shipping. International Journal of Hydrogen Energy, 49(15), 12345–12360. https://doi.org/10.30897/ijegeo.1480096
Shandong Linglong Tyre (2018). Shandong Linglong Tyre Annual Report. https://embapro.com/frontpage/swotcoanalysis/3828-shandong-linglong-tyre.
Shelke, N. (2023, October 21). SWOT analysis of Michelin tyres. https://writohub.com/swot-analysis-of-michelin-tyres/.
Singh, R., Sharma, P., & Singhal, S. (2023). Application of AHP in the analysis of flexible manufacturing system. Journal of Industrial and Intelligent Information, 4(1), 15–20.
Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland III, A. J. (2020). Crafting & executing strategy: Concepts and cases. McGraw Hill. https://doi.org/10.12720/jiii.4.1.15-20
Wardhani, F. K., & Dini, A. (2020). Strategy formulation using SWOT analysis, space matrix and QSPM: a conceptual framework. International Journal of Innovative Science and Research Technology, 5(5), 1520-1527.
Weihrich, H. (1982). The TOWS matrix—a tool for situational analysis. Long Range Planning, 15(2), 54–66. https://doi.org/10.1016/0024-6301(82)90120-0
Yangailo, T. (2024). The role of strategic planning and productivity in predicting competitive advantage. Trends in Business and Economics, 38(2), 83–91. https://doi.org/10.16951/trendbusecon.1468564
Zubek, N., Morgan, A., Pekkola, A., Jancewicz, K., & Rovnak III, T. (2021). An analysis of how the Goodyear rubber and tire company should navigate the Covid-19 pandemic. Williams Honors College, Honors Research Projects, 1354. https://ideaexchange.uakron.edu/honors_research_projects/1354
Copyright of all articles published in IJAHP is transferred to Creative Decisions Foundation (CDF). However, the author(s) reserve the following:
- All proprietary rights other than copyright, such as patent rights.
- The right to grant or refuse permission to third parties to republish all or part of the article or translations thereof. In case of whole articles, such third parties must obtain permission from CDF as well. However, CDF may grant rights with respect to journal issues as a whole.
- The right to use all or parts of this article in future works of their own, such as lectures, press releases, reviews, textbooks, or reprint books.
- The authors affirm that the article has been neither copyrighted nor published, that it is not being submitted for publication elsewhere, and that if the work is officially sponsored, it has been released for open publication.
The only exception to the statements in the paragraph above is the following: If an article published in IJAHP contains copyrighted material, such as a teaching case, as an appendix, then the copyright (and all commercial rights) of such material remains with the original copyright holder.
CDF will receive permission for publication of copyrighted material in IJAHP. This permission is not transferable to third parties. Permission to make electronic and paper copies of part or all of the articles, including all computer files that are linked to the articles, for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage.
This permission does not apply to previously copyrighted material, such as teaching cases. In paper copies of the article, the copyright notice and the title of the publication and its date should be visible. To copy otherwise is permitted provided that a per-copy fee is paid.
To republish, to post on servers, or redistribute to lists requires that you post a link to the IJAHP article, which is available in open access delivery mode. Do not upload the article itself.
Authors are permitted to present a talk, based on a paper submitted to or accepted by IJAHP, at a conference where the paper would not be published in a copyrighted publication either before or after the conference and where the author did not assign copyright to the conference or related publisher.