A crowdfunding platform provides a facility for anyone with internet access to transmit an idea to a social network with the goal of gathering funding for their works or projects. A quality crowdfunding platform acts as an indicator of the donors’ ability to provide funds to the projects. In the existing literature on the quality factors of crowdfunding platforms, no systematic approach has been applied to prioritize these quality factors. The task of identifying the quality factors of a crowdfunding platform has been absent in the existing literature. The aim of this study is to use the Analytic Hierarchy Process (AHP) to identify and rank the relative weights of the quality factors of crowdfunding platforms. The results show that ‘functionality’ emerged as the most crucial criterion. The research findings also provide insightful information to crowdfunding platform providers so that they may improve the effectiveness and efficiency of their platforms.
crowdfunding platform, quality factors, prioritization, Analytic Hierarchy Process
Al-Harbi, K. (2001) Application of the AHP in project management. International Journal of Project Management, 19, 19–27. Doi: https://doi.org/10.1016/s0263-7863(99)00038-1
Armacost, R.L., Componation, P.J., Mullens, M.A., Swart,W.W (1994). An AHP framework for prioritizing customer requirements in QFD: an industrialized housing application. IIE Tranactions, 26, 72–79.
Babich, V., Marinesi, S., & Tsoukalas, G. (2018). Does crowdfunding benefit entrepreneurs and venture capital investors?. Georgetown McDonough School of Business Research, 2971685. Doi: https://doi.org/10.2139/ssrn.2971685
Brüntje, D., & Gajda, O. (2016). Crowdfunding in Europe: State of the art in theory and practice. Springer.
Barabas, R. L. (2012). Crowdfunding: Trends and developments impacting entertainment entrepreneurs, entertainment. Arts and Sports Law Journal, 23(2), 38-40.
Belleflamme, P., Omrani, N., & Peitz, M. (2015). The economics of crowdfunding platforms. Information Economics and Policy, 33, 11-28. Doi: https://doi.org/10.1016/j.infoecopol.2015.08.003
Bitner, M.J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. Doi: https://doi.org/10.2307/1252042
Bitner, M.J., Brown, S.W. and Meuter, M.L. (2000). Technology infusion in service encounters. Academy of Marketing Science Journal, 28(1), 138-149. Doi: https://doi.org/10.1177/0092070300281013
Buchanan, Leigh (2011). A customer service makeover. Inc. magazine. Retrieved 29 Oct 2012.
Chae, M., Kim, J., Kim, H., & Ryu, H. (2002). Information quality for mobile internet services: A theoretical model with empirical validation. Electronic Markets, 12(1), 38–46. Doi: https://doi.org/10.1080/101967802753433254
Chan, T., & Ahern, T. (1999). Targeting motivation: Adapting flow theory to instructional design. Journal of Educational Computing Research, 21(2), 151–163. Doi: https://doi.org/10.2190/uj04-t5yb-yfxe-0bg2
Che Wel, C.A. & Mohd Nor, S. (2003). The influences of personal and sociological factors on consumer bank selection decision in Malaysia. Journal of American Academy of Business, 3(1/2), 399-404.
Crossman, P. (2011). Banks have yet to create the killer app for mobile banking - Bank Systems & Technology, retrieved on 12 February from http://www.banktech.com/channels/banks-have-yet-to-create-the-killer-app/229201117
Dean, A.M. (2004). Rethinking customer expectations of service quality: are call centers different? Journal of Services Marketing, 18(1), 60-77. Doi: https://doi.org/10.1108/08876040410520717
DeLone & E. R. McLean. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9–30. Doi: https://doi.org/10.1080/07421222.2003.11045748
Dresner, S. (2014). Crowdfunding: a guide to raising capital on the Internet. John Wiley & Sons.
Elalfy, E. (2005). A general look at building application for mobile devices, retrieved on 30 March 2014 from http://csdl2.computer.org/comp/marrs/ds/2005/09/o9005.pdf.
Ganguli, S. & Roy, S.K. (2011). Generic technology-based service quality dimensions in banking. The International Journal of Bank Marketing, 29(2), 168-189. Doi: https://doi.org/10.1108/02652321111107648
Gerber, E. M., Hui, J. S., & Kuo, P. -Y. (2012). Crowdfunding: why people are motivated to participate. Northwestern University, Segal Design Institute, Technical Report No.2, 2012. Available at: https://www.zotero.org/groups/creative_action_lab/items/ itemKey/NSSGIRNH
Hsiu-Fen Lin (2013). Determining the relative importance of mobile banking quality factors. Computer Standards & Interfaces, 35(2013), 195–204. Doi: https://doi.org/10.1016/j.csi.2012.07.003
Huang, R.Y. Yeh, C.H. (2011). Development of an assessment framework for green highway construction. Journal of the Chinese Institute of. Engineering, 31, 573–585.
Iizuka, M. (2014). Le crowdfunding: Les rouages du financement participatif 2015. Edubanque editions, Ed. 2.
ISO (2010). ISO 9241-210:2010. International Organization for Standardization. Retrieved February 2018.
Kazi Omar Siddiqi (2011). Interrelations between service quality attributes, customer satisfaction and customer loyalty in the retail banking sector in Bangladesh. International Journal of Business and Management, 6(3), 12-36. Doi: http://dx.doi.org/10.5539/ijbm.v6n3p12
Lambert, T. & Schwienbacher, A. (2010). An empirical analysis of crowdfunding. Louvain-la-Neuvwe, Louvain School of Management, Catholic University of Louvain.
Mattila, M. (2004). Factors affecting the adoption of mobile banking services. Journal of Internet Banking and Commerce, 13(4), 104-121.
Massolution (2015). 2015CF-Crowdfunding Industry Report, Massolution.
Mayrath, M. C., Nihalani, P. K., & Robinson, D. H. (2011). Varying tutorial modality and interface restriction to maximize transfer in a complex simulation environment. Journal of Educational Psychology, 103(2), 257 268. Doi: http://dx.doi.org/10.1037/a0022369
Mawapanga, M.N.; Debertin, D.L. (1996). Choosing between alternative farming systems: An application of the analytic hierarchy process. Review of Agricultural Economics, 18, 385–401. Doi: https://doi.org/10.2307/1349623
Mollick, E. (2014). The dynamics of crowdfunding: determinants of success and failure. Journal of Business Venturing, 29(1), 1-16. Doi:10.2139/ssrn.2088298
Ordanini, A., L. Miceli, and A. Parasuraman (2011). Crowd-funding: transforming customers into investors through innovative service platforms. Journal of Service Management, 22(4), 443-470.
Parasuraman, A., Zeithaml, V. L. and Berry, L. (1988). SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Peterson, D.L., Silsbee, D.G., Schmoldt, D.L. (1994). A case study of resources management planning with multiple objectives and projects. Environmental Management, 1994(18), 729–742. Doi: https://doi.org/10.1007/bf02394636
Rafaeli, A., Ziklik, L. and Doucet, L. (2008). The impact of call center employees’ customer orientation behaviors on service quality. Journal of Service Research, 10(3), 239-255. Doi: https://doi.org/10.1177/1094670507306685
Shi, M., & Guan, L. (2016). An empirical study of crowdfunding campaigns: Evidence from Jing Dong crowdfunding platform. 2016 13th International Conference on Service Systems and Service Management (ICSSSM). Doi: https://doi.org/10.1109/icsssm.2016.7538637
Taylor, R. S. (1986). Value-added processes in information systems. Norwood, NJ: Ablex Publishing.
The World Bank (2013). Crowdfunding’s potential for the developing world. Washington, DC: World Bank.
Venkatesh, V. & Ramesh, V. (2002). Usability of web and wireless sites: Extending the applicability of the Microsoft usability guidelines instrument. Information Systems Technical Reports and Working Paper.
Vlachos, P. & Vrechopoulos, A. (2005). Special issue on consumers' behavioral intentions in the mobile internet services market. The Hermes Newsletter, ELTRUN, Athens University of Economics and Business. Available at http:// www.eltrun.aueb.gr
Vlachos, P., Vrechopoulos, A. & Doukidis, G. (2003). Exploring consumer attitudes towards mobile music services. International Journal on Media Management, 5(2), 138–148. Doi: https://doi.org/10.1080/14241270309390027
Wong, Euphemia (2017). User interface design guidelines: 10 rules of thumb. Interaction Design Foundation.
Wirtz, B. W., Schilke, O. & Ullrich, S. (2010). Strategic development of business models: implications of the Web 2.0 for creating value on the internet. Long range planning, 43(2-3), 272-290. Doi: https://doi.org/10.1016/j.lrp.2010.01.005
Yan, C., Xin, L. & MacKie-Mason, J. K. (2006). Online fund-raising mechanisms: A field experiment. The Berkeley Electronic Press.
Yao, H., & Zhang, Y. (2014). Research on influence factors of crowdfunding. International Business and Management, 9(2), 27-31.
Zheng, H., Li, D., Wu, J. & Xu, Y. (2014). The role of multidimensional social capital in crowdfunding: A comparative study in China and US. Information & Management, 51(4), 488–496. Doi: https://doi.org/10.1016/j.im.2014.03.003
Copyright of all articles published in IJAHP is transferred to Creative Decisions Foundation (CDF). However, the author(s) reserve the following:
- All proprietary rights other than copyright, such as patent rights.
- The right to grant or refuse permission to third parties to republish all or part of the article or translations thereof. In case of whole articles, such third parties must obtain permission from CDF as well. However, CDF may grant rights with respect to journal issues as a whole.
- The right to use all or parts of this article in future works of their own, such as lectures, press releases, reviews, textbooks, or reprint books.
- The authors affirm that the article has been neither copyrighted nor published, that it is not being submitted for publication elsewhere, and that if the work is officially sponsored, it has been released for open publication.
The only exception to the statements in the paragraph above is the following: If an article published in IJAHP contains copyrighted material, such as a teaching case, as an appendix, then the copyright (and all commercial rights) of such material remains with the original copyright holder.
CDF will receive permission for publication of copyrighted material in IJAHP. This permission is not transferable to third parties. Permission to make electronic and paper copies of part or all of the articles, including all computer files that are linked to the articles, for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage.
This permission does not apply to previously copyrighted material, such as teaching cases. In paper copies of the article, the copyright notice and the title of the publication and its date should be visible. To copy otherwise is permitted provided that a per-copy fee is paid.
To republish, to post on servers, or redistribute to lists requires that you post a link to the IJAHP article, which is available in open access delivery mode. Do not upload the article itself.
Authors are permitted to present a talk, based on a paper submitted to or accepted by IJAHP, at a conference where the paper would not be published in a copyrighted publication either before or after the conference and where the author did not assign copyright to the conference or related publisher.